COVID battered traditional theater viewing and halted the production of anticipated films. The Oscars will have to target another group.Īccording to a new Standard A policy of the Academy of Motion Pictures Arts and Sciences, all best picture nominees must demonstrate “diversity in either the lead or significant supporting actors, the general ensemble cast, or the main storyline/subject matter of the film.” In essence, the Academy is admitting that movie quality will now come second to inclusion and diversity.īefore even factoring in the social views the event will inevitably promote, the Oscars already face an uphill battle. Those at the 2021 Grammys said police are racist.

Instead, they have become a vehicle to push progressive politics, and no single group is as loyal to liberal talking points as Hollywood stars. Sadly, the word “entertainment” no longer accurately describes the Oscars. “One recent producer of the Oscars, who spoke on the condition of anonymity to discuss confidential metrics, said minute-by-minute post-show ratings analysis indicated that ‘vast swaths’ of people turned off their televisions when celebrities started to opine on politics.” “Increasingly, the ceremonies are less about entertainment honors and more about progressive politics, which inevitably annoys those in the audience who disagree,” the Times writes. In a Sunday column, the New York Times discussed the flawed approach award shows take when catering to just one side of the political aisle: The Oscars haven’t aired yet, but many potential viewers already expect winners and presenters to accuse half the country of racism. The Golden Globes and the Grammys most recently tanked 60 percent and 53 percent, respectively.

However, nearly every broadcast that presented their products in woke social-justice wrapping paper hit all-time lows. Saturday, I explained that nearly all television products have dipped over the past 12 months for a bevy of reasons. Yet today, exactly one week away from the 93rd Academy Awards ceremony, the event has few reasons for optimism. The Oscars are historic, prestigious, and ceremonial, and they offer the country a glimpse into Hollywood’s most famous.

Oscar ratings 2021